How retailers are using digital to engage with Covid Christmas shoppers
The government is priming the public to expect Christmas to be a little different this year, as Covid-19 infections prove difficult to keep under control.
Most of us understand that this is likely to mean a smaller family gathering for Christmas lunch, a year off from big Christmas parties, and almost certainly no kissing under the mistletoe. But as shoppers start making their lists for the Christmas Day turkey with all the trimmings and presents to sit under the tree, they will also be preparing for a different Christmas shopping experience from normal.
Accenture’s UK Holiday shopping survey suggests that
