• Innovation at the shelf edge

    Müller has created a game-changer in an area that has been in desperate need of innovation for years, according to Carol Hand, head of category in the yoghurt and desserts division at the dairy product behemoth.

    She is referring to a shelf-edge Müller digital marketing display that went live in Asda stores across the UK at the end of November 2020.

    The screens displaying the marketing content stretch above the top shelves along the aisles of 35 Asda stores in England, Scotland and Wales, creating what Hand describes as an “impactful” display – and one that was almost a

    Read More
  • Pandemic heroes dominate New Year Honours List 2021

    The New Year Honours List 2021 was notable for its recognition of workers in the public and private sectors who went the extra mile during the Covid-19 public health pandemic.

    These include digital and data professionals working for supermarket chain Asda. Daniel Owens, online grocery development manager at Asda Stores, was awarded an MBE for “services to retail customers during the Covid-19 Response”, as was Connor Wilkinson, head of e-commerce data at Asda.

    Sarah Cairns, senior programme manager at Asda Online Grocery, was awarded a BEM for services to vulnerable customers during the Covid-19 response. Asda is headquartered in

    Read More