European IT providers struggle to capitalise on continent-wide growth in cloud demand
European cloud providers are struggling to cash in on growing demand for off-premise services from enterprises across the continent, according to data from IT market watcher Synergy Research Group.
The analyst house’s latest regional cloud market tracker data shows that the European cloud market has tripled in size over the past four years to $6.9bn, as of the third quarter of 2020, but local providers are not necessarily reaping the benefits of this growth.
In fact, Synergy’s data shows that European cloud providers have collectively lost 10 percentage points of market share over the last four years, which has been
