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The writers of this piece are Richard Sayre, the chief scientist of Trait, and Peter McDonough, a senior advisor to Trait who previously served as president, chief advertising and innovation officer for Diageo. Highlights embody an annual Nationwide Speaker Sequence in addition to the Sidney G. Winter Lecture Sequence , plus a writing excellence program. In addition to, the institute sponsors actions of widespread curiosity to RSM professionals and Iowa college and faculty college students, together with an occasion that welcomes Grasp of Accountancy (MAC) college students to campus. RSM personnel meet yearly with Iowa faculty to make it possible for our curriculum meets the needs of industry.