The Difference Between Paid Search And Organic Search

 

Whether you experience In SEO and PCC or you are just looking to drive traffic to your site, the perfect combination of both can help to put your business above your competitors, but which will better your business more than the other? In this article, we will be identifying the difference between paid and organic search as well as how this can benefit your business in the long term.

What Is Organic Search?

Organic search is the process of users typing in a question or a phrase into the Google search engine and naturally looking through the results until they find the right answer for them This is one of the most common forms of search traffic but is by far one of the most competitive. With a number, if deciding factors helping to boost your position in the search ranking a well-implemented SEO strategy can help to boost your positioning and encourage people to click on your website.

What Is Paid Search?

Alternatively, there is the option of pay per click to drive traffic to your website. This is the process of advertising your site and paying for the number of clicks. When paying for clicks your advertisement will appear at the top of Google with a small ad box, this is likely to get your link clicked on as the higher up page one you are the more traffic you are likely to gain. However, by implementing a PPC strategy either in house or using one of the many PPC agency London can offer you, you are not paying for the advertisement but rather paying a set price for every time someone clicks on that ad.

How Can Both Affect Google Search Results?

If you are looking for a short-term strategy, it is PPC that will benefit you the most. This allows your site to be clearly visible when specific keywords are typed into Google encouraging them to click on your ad. This is a short-term solution as this link will only appear at the top of page one until your duration runs out. When this runs out you may see a drop in rankings as a result as there will be no paid ad driving the traffic. However, with an SEO campaign that is well implemented, you can gain position one with a long-term strategy that will boost organic traffic over time.

Which Works Better Than The Other?

Though there is no definitive answer as to which is better suited for an online campaign, each is able to work coherently together to boost Google search results and drive traffic to your website without spending a small fortune. However, SEO does take significantly longer to implement as it involves gradual changes being made one by one to ensure that Google ranks the website higher than competitors over time, making this an ideal solution for small businesses in a crowded market.

With this in mind, there are a number of ways that you can use both paid search and organic search to better your search volume and increase traffic to your site without spending too much over time. Which of these will you be implementing first?

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