2020 accelerated mobile adoption as never before, as consumers used their mobile devices to connect, work, learn, play and escape despite – and because of – Covid-19, restricting their way of life. That’s according to App Annie’s yearly appraisal into mobile’s impact across industries and the global economy.
The State of mobile 2021 report found that consumers spent £105bn on mobile apps in 2020, an increase of 20% compared with 2019. Top markets driving this spend included China, the US, Japan, South Korea and the UK.
As much as £55bn was invested in mobile companies over the year, up by