• European IT providers struggle to capitalise on continent-wide growth in cloud demand

    European cloud providers are struggling to cash in on growing demand for off-premise services from enterprises across the continent, according to data from IT market watcher Synergy Research Group.

    The analyst house’s latest regional cloud market tracker data shows that the European cloud market has tripled in size over the past four years to $6.9bn, as of the third quarter of 2020, but local providers are not necessarily reaping the benefits of this growth.

    In fact, Synergy’s data shows that European cloud providers have collectively lost 10 percentage points of market share over the last four years, which has been

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  • Nordic startups make advances in pet tech

    The Nordics have already played a prominent role in introducing the term “pet tech”, and now its startup protagonists are hoping that leads to the region shaking its “testing ground” status to become top dog of the burgeoning sector.

    The tag of being a playground to trial new applications and sub-sectors is nothing new; the region’s market size naturally lends to it being a stepping stone towards larger-scale international traction. However, when it comes to the rise of digitisation across pet ownership and management, the events of last year have accelerated these Nordic players towards the top of the international

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