Cellular trade-in programmes are key driver in stimulating 5G smartphone upgrades

US cell trade-in programmes returned $757m to shoppers within the third quarter of 2021, in keeping with the newest quarterly cell machine trade-in and improve market evaluation from Assurant subsidiary Hyla Cellular.

The Q3 report supplies insights into trade-in and improve developments within the North American market. Utilizing information from Hyla father or mother Assurant’s System IQ analytics platform, in addition to business market information, the report outlines the highest smartphones turned in via trade-in and improve programmes through the quarter, in addition to the typical age and worth of smartphones at trade-in and improve, and trade-in developments for Apple watches.

Assurant’s information confirmed the numerous function that cell trade-in programmes are enjoying in supporting the improve to 5G. The analyst regards such programmes nearly as good for carriers, retailers, OEMs and cable operators that additionally profit commercially from pre-owned units being given a second or third life, whereas contributing to their sustainability objectives.

“Q3 is usually a powerful quarter for cell trade-ins and upgrades,” stated Biju Nair, president, International Linked Residing at Assurant. “This quarter, the launch of the brand new iPhone 13 and new 5G smartphones from Samsung have performed an vital function in driving trade-ins – particularly because of the sturdy trade-in promotions which were tied to those machine launches.

“Shoppers are undoubtedly responding to those in style trade-in promotions to improve to 5G units. The expansion in cell trade-in programmes in Q3 2021 remained wholesome, although analysis from IDC revealed that North America’s new smartphone shipments have been barely down for the quarter.”

The $757m return, as discovered within the Q3 Cellular trade-in and improve business developments report, represents a 33% improve from each Q2 this yr, in addition to from Q3 2020.

As ever, the survey discovered that iPhones proceed to guide the highest 5 units turned in via trade-in and improve programmes. The highest units in Q3 2021 have been: iPhone XR, iPhone 8, iPhone 11, iPhone 8 Plus, iPhone X and iPhone 7. For the third consecutive quarter, the iPhone XR was the highest turned-in machine and, within the quarter surveyed, it made up 30% of the highest 5 traded units.

The Samsung Galaxy S9 was the highest traded Android machine of the quarter, because it has been for the final 5 quarters.

On-line trade-ins proceed to develop in recognition, having been accelerated by the pandemic – they’ve grown by 187% yr on yr and by 162% in contrast with Q2 2021.The typical trade-in worth for units elevated by 10% yr on yr, with the typical trade-in worth for an Android machine being $108, and for an iPhone $207.

The Q3 survey additionally revealed little or no motion within the common age of units at trade-in for the final two quarters, with iPhones at 3.39 years and Androids at 3.08 years within the quarter. Through the second quarter of 2021, they have been at 3.38 and three.09 years, respectively.

Q2 2021 was the primary quarter when the typical age of an Android machine was over three years, whereas the typical age of an iPhone when turned in was 3.4 years in Q2 2021, fractionally above the earlier quarter.


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