The presence and popularity of various social media networking sites has changed the overall dynamics of business in the 21st century. Today, most of the businesses tend to use various social media platforms for effective marketing strategies and generating leads.
Social media promotion helps to improve a company’s reputation and brand name. At the same time, it also opens new avenues for organizers to spread the message of the event to hundreds of users who are not even connected to them. The platform thus proves to be a great tool to increase the visibility of the event.
But research shows that 67% of B2C and 47% of B2B companies have acquired new customers through Facebook. Meanwhile, 47% of companies that use Twitter acquire new customers. Let me now discuss how you can effectively use social networks to effectively generate leads for your event.
Attracting Attention via Facebook post
In social media marketing, you have no room for face-to-face communication. So you need to grab the attention of your participants through an effective online marketing campaign. One way to do this is to post engaging and engaging content that is relevant to your event.
It becomes easier for you to create buzz through this indirect method of promotion once you start getting a feel for your online community. Strategi marketing online saat ini di media sosial, bagaimana postingan produk bisa memiliki engagement rate luaxs, cara promosi di instagram menjangkau banyak orang dan memiliki tingkat interaksi dengan followers/subscribers tinggi. To grab immediate attention, you can post content related to your venue, destination, speakers, and event invitees.
Posting your blog link on the profile page of your social website can be another effective way to reach your potential attendees. This helps you create a loyal and growing customer base that might turn into potential attendees.
Sending Short and Sweet Tweets
In recent times, Twitter has become a potential and effective social media platform that allows you to send short messages of around 140 characters thus reaching hundreds of subscribers. To have a large following, you need to be regular with your tweets. You can use the hoot suite option to schedule your tweets.
At the same time, you can also use keywords or hash tags to grab people’s attention. When Tweeting, you must remember that nowadays people have very little time left after maintaining their busy schedules; so your tweet should have an impact on the first step.
In addition, you should also maintain provisions for retweets, where other users repost your messages. This helps in increasing your followers and ultimately leads to increased traffic to your signup page.
Reaching Out to Other Professionals
But if you aim to attract as many attendees as possible to your event, then you shouldn’t neglect the professionals. Though you may get some on other social media platforms but the best interface to connect with them is on LinkedIn.
This social media platform allows you to build relationships with people by easily answering their questions and posting posts that interest them. Though it will be a time consuming process but the effort is worth it. The higher the follower count, the more effective the likely lead generation for your event is.
Social Media is a new and upcoming trend in business today which ensures the generation of effective leaders.