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Nikki is a veteran educator, librarian, Tutorial Technology Facilitator and ISTE Librarians Network President Elect. Buyer ache: Whereas the funnel is wasteful for advertising and marketing and frustrating for sales, prospects also endure in the low-information funnel. In depth outreach from ignorant firms is an intrusive time sink. Irrelevant advertising and marketing content and unprepared sales individuals requires consumers to do many of the heavy lifting during the buying process. Ignorance about customers perpetuates the insular inside-out perspective that permeates many B2B companies. Under I’ve shared our facilities for the primary nine weeks of college. I’ll update this put up… Read More