The Final Advertising Technology Stack For 2019
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This is, to be clear, correct: Google’s business is probably essentially the most good instance of a capital-intensive tech firm there has ever been. The corporate spends big quantities of cash on research-and-improvement and back-finish infrastructure for the sake of providing providers and advertisements that have zero marginal costs. It follows, then, that the company is heavily incentivized to serve as many customers as possible; being purposely biased against approximately 50% of them could be illogical.
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